by Hannah Anstee
‘For your next step’ an advertising campaign featuring a marriage proposal between two men is receiving praise from the gay community for pushing boundaries and challenging stereotypes.
Lloyds Bank is launching a new TV advertising campaign which demonstrates how it gives customers financial confidence to take the next steps in their lives.
Jake Hook, Editor in Chief at The Gay UK told Millenial Man: “The Lloyds Banking group have shown great strength in featuring a same-sex couple amongst a very diverse collage of people. In a time when still so many advertisements feature only opposite sex couples in heteronormative contexts it is truly heartwarming to see gay men represented in a positive and subtle way.”
Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank said: “We’ve adopted a contemporary and distinctive approach, focusing on the diverse and sometimes challenging moments in the lives of our customers today.”
Jake Hook also noted:”Of course there is still away to go to ensure all members of the LGBTI community are included in advertising in the UK, but this is a bold and welcome start from one of the UK’s leading brands.”
We think it’s certainly a step in the right direction. What do you think? Let us know on Twitter.
Featured image from Lloyds bank advert